UPDATE - July 2014:
  • 'PAX GLOSS / GLObal Shopper Survey - Eastern Hemisphere', the new Passenger Research by JMG-Research is under development (see below)...
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JMG-Research
is a consulting & market research company with a strong focus on Travel Retail, based in Paris (France).

Jérôme Goldberg, its founder, is involved since 1994 in innovative initiatives in Travel Retail when, as French partner of 'Generation Research' company, they started together a panel on brands performance in Travel Retail.

Today, we are helping our clients, apart of the 'What is sold Where', to identify and better understand passenger behaviors around "Who is visiting', 'Who is buying' and 'Why/Why not'...


What we do:

  • Ad-hoc Research & Consulting, with mostly brands, airports and operators, to specific passenger or buyer profile analysis, quantitative and/or qualitative.
  • 'PAX GLOSS (GLObal Shopper Survey)', an international passenger profiling, based on the nationality, to identify key factors of penetration and purchasing.
  •  Quantitative and qualitative focus on a specific nationality, like the Chinese travellers in 2013 with the 'Chinese PAX Focus' research.
  • Curation & Seminars on Travel Retail, like for the FEBEA (French Beauty Industry Federation), the IFM (Institut Français de la Mode), the International Luxury Business Association or for clients.

Before the creation of JMG-Research, Jérôme had the pleasure to join 'Beauty & Business' in 1994, when Jean-Marc Alfandari created this consulting company, specialized in Beauty & Luxury. Lately as Director of the Market Intelligence Department, he handled recognized analysis of the Fragrance, Skin Care & Make-Up markets, widely used by fragrance & cosmetics groups & brands, as well as perfumers, glass-makers and retailers.

JMG-Research is used to work with many key players, mostly in Travel Retail:
  • Brands: L'Oréal Luxe, L'Oréal Paris, Estée Lauder Cies, LVMH (Dior, Guerlain, Givenchy, Kenzo), P&G prestige, Chanel, Coty Prestige, Shiseido Group, Clarins Group, Puig Group, Arden Group, Bvlgari, La Prairie, Kanebo, Cartier, Hermès Parfums, Nivéa, J&J, Natura, Parfums Victorinox, Pierre Fabre, Yves Rocher, Nestlé, Kraft Foods, Moët-Hennessy, Pernod Ricard, Rémy Martin, Burberry, Imperial Tobacco, NewellCo, etc.
  • Perfumers: Firmenich, Givaudan/Quest, Takasago, Symrise, etc.
  • Glass-makers: Pochet, SGD.
  • Packaging: MWV (MeadWestvaco).
  • Retailers: Douglas Parfümerie GmbH, Marionnaud International - A.S. Watson AG, Dufry, Aéroports de Paris, Schiphol Airport, etc.

In 2009, Jérôme Goldberg published a paper in "La Revue des Marques" (
"Le Travel Retail, une Opportunité pour les Marques de Beauté").

JMG-Research is regularly invited as speaker for key industry events like:

JMG-Research is regularly quoted in the Trade Press and the Economical Press (CosmeticNews; WWD; BW Confidential; CosmétiqueMag; The Rose Sheet; Les Echos; LSA; etc.).

To download the Fact File about JMG-Research, click here. Please feel free to contact us back (contact@JMG-Research.com) for any other information.

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UPDATE - November 2014:

In line with the previous editions of our 'Consumer Behaviors in Airports' research, we have started to prepare the new version, 'PAX GLOSS / GLObal Shopper Survey - Eastern Hemisphere'
(the fieldwork will be done in Jan. 2015):

- A total of more than 7,350 recent international passengers to be interviewed...
- 7 previously uncovered Countries/Territories: Turkey, U.A.E., Indonesia, Malaysia, Philippines, Singapore and Taiwan.
- 8 key Countries/Territories update: China (3 sub-groups: Shanghai / Beijing / 2nd-tier cities), Hong Kong, South Korea, Japan,  Australia and Russia.
- New focus on the Airports Retail environment...
- New category-specific questions...
- Outbound trip behavior vs. Inbound trip vs. Global behavior...
- Key metrics: Penetration rates, Purchasing rates, Transformation rates, Cross-Category Purchases...
- New Airline and In-flight sales related questions...
- New social media related questions...
- Results available for the different categories: Wine & Spirits / Tobacco / Perfume & Cosmetics / Confectionery & Fine Food / Fashion & Accessories / Jewellery / Watches / Gifts (Electronics, Pens, Toys, etc.)...

As always, subscribers will also have the opportunity to ask for ad-hoc analysis, linked with criteria like gender, age, reason of travelling, categories or brands reported, etc. or focus on some of the Top Airports, based on respondents departing & returning locations.

To download the synopsis of this
'GLOSS / GLObal Shopper Survey - Eastern Hemisphere', click here. Please feel free to contact us back (contact@JMG-Research.com) for any other information.

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UPDATE - June 2014:

In line with the previous editions of our 'Consumer Behaviors in Airports' research, we have released the new version (the fieldwork was done December 2013/January 2014) branded 'PAX GLOSS / GLObal Shopper Survey':

- A total of more than 8,000 recent international passengers interviewed...
- 16 Countries/Territories : China (Shanghai / Beijing / 2nd-tier cities), Hong Kong, South Korea, Japan, India and Australia in Asia Pacific; USA and Brazil in the Americas; France, UK, Germany, Spain, Italy and Russia in Europe.
- New focus on the Airports Retail environment...
- New category-specific questions...
- New Airline and In-flight sales related questions...
- New social media related questions...
- Results available at different geographical levels: World / Region (Europe; Asia Pacific; Americas; BRIC) / Country...
- Results available for the different categories: Wine & Spirits / Tobacco / Perfume & Cosmetics / Confectionery & Fine Food / Fashion & Accessories / Jewellry / Watches / Gifts (Electronics, Pens, Toys, etc.)...

It is also the opportunity to ask for ad-hoc analysis, linked with criteria like gender, age, reason of traveling, categories or brands reported, etc. or focus on some of the Top Airports, based on respondents departing & returning locations.

To download the synopsis of this
'GLOSS / GLObal Shopper Survey', click here. Please feel free to contact us back (contact@JMG-Research.com) for any other information.

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UPDATE - May 2013: "Chinese PAX Focus": the new Quali / Quanti Passenger Research released by JMG-Research

JMG-Research has just published its latest analysis concerning the Chinese Passengers. Built as a diptych research, it includes:
- A quantitative part, where we have questioned 4,500 Chinese international travellers (1,500 living in Shanghai, 1,500 living in Beijing and 1,500 living in second-tier cities).
- A qualitative part, where we have interviewed face-to-face Chinese international travellers (also from Shanghai, Beijing and a second-tier city).

With such global work, we have being able to highlight what these somehow different Chinese have in common and what is specific when they travel, what they like or not, what they expect, both at airport and inflight, during the outbound trip and the inbound trip. We also questioned them about Luxury brands, product categories, prices, services, social networks, etc.

Thanks to the quantitative part results, we now have the profiles of non-shoppers and their key reasons for non-entering the shops, and the non-buyers and their key reasons for non-purchasing.
Focusing on buyers, for each specific product category, we can see what and why they bought, for whom (themselves, gift, request), how they planned shopping in advance, etc.
Thanks to the qualitative part, we have defined 6 kind of Chinese shoppers, and analysed how they use the different kind of shopping places, from Airport Duty Free Shops to Downtown Department Stores outside of China.

Key benefit for Brands, Operators, Airport Authorities or Airlines is to better understand how to improve the way to engage with the Chinese, both in China and outside of China.

Ad-hoc data digging is a perfect opportunity to draw the profile of specific category buyers or brand buyers, or to compare behaviours at specific airports, thanks to criteria like gender, group travel or not, Business or Leisure travel, Frequent traveller or not, etc.

To download the synopsis of this research, click here. Please feel free to contact us back (contact@JMG-Research.com) for any other information.

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UPDATE - May 2012:

Following the very positive feedback received on the first edition of our 'Consumer Behaviors in Airports' research, we have worked on the second version (the fieldwork was done last December) and including, based on suggestions & approvals of the subscribers:

- A total of more than 5,600 recent international passengers interviewed...
- New citizenship monitoring, for a total of 20: China, Hong Kong, Japan, India and Australia in Asia Pacific; USA, Brazil, Mexico and Argentina in the Americas; France, UK, Germany, Spain, Italy, Netherlands, Nordic Countries and Russia in Europe.
- New focus on the Airports Retail environment...
- New category-specific questions...
- New Airline and In-flight sales related questions...
- New social media related questions...
- Results available at different geographical levels: World / Region (Europe; Asia Pacific; Americas; BRIC) / Country...
- Results available for the different categories: Wine & Spirits / Tobacco / Perfume & Cosmetics / Confectionery & Fine Food / Fashion & Accessories / Jewelry / Watches / Gifts (Electronics, Pens, Toys, etc.)...

It is also the opportunity to ask for ad-hoc analysis, linked with criteria like gender, age, reason of traveling, categories or brands reported, etc. or focus on some of the Top Airports, based on respondents departing & returning locations.

To download the synopsis of this second edition, click here. Please feel free to contact us back (contact@JMG-Research.com) for any other information.

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UPDATE - February 2011:

New Research on Traveler Behaviors in Airports

We have the pleasure to inform about the availability of  JMG-Research new international analysis:

Consuming Behaviors in Airports
    Travelers lost in transaction
Why some buy? Why too many don't?

It is believed that today less than 40% of the passengers enter airport shops, and half of then actually buy anything.

Better understanding the traveler, how he behaves and what he expects will help Manufacturers, Operators & Landlords to better target these missing 80% non-buyers, as well as to help buyers to increase their baskets.

Our parti-pris here will be to focus not on one particular location, but on the traveler nationality, analyzing the key elements: before the Airport / when in the shopping area / when in the shops.

We have focused on as many as 3,900 international travelers native from 10 European countries (UK, France, Germany, Spain, Italy, Netherlands, the Nordic countries & Russia), 3 Asian countries (Japan, Mainland China & South Korea) and 2 from the Americas (USA & Brazil), to be then able to define behavior profiles and see what are the common patterns, and what is specific for the different nationalities.

We have investigated on how, based on their nationality, the passengers are behaving once in the Airport Shopping area, which factors drive them into the shops, or what keep them away; Which product category they look at and which one they buy; where they stand between planned purchase and impulse buying; the usage of the purchased goods (own use/gift/request/etc.); how they consider trying new brands or new products, exclusive products; their price perception of TR vs. local market; when they buy when traveling; their product affinity; their use of the Shop Advisors; the effect of promotion; etc.

We have also a comparison by nationality of the key ratios in terms of footfall & conversion: % of Pax entering the shops by category & sub-category; % of buyers vs. Shop visitors & vs. total Pax.


For more information:

Jérôme Goldberg
Managing Director
JMG-Research
2ter, rue Herran
75116 Paris - France
Phone:    +33 1 83 62 19 92
Mobile:    +33 6 61 66 24 71
Fax:        +33 9 72 14 53 65
Email:     contact@JMG-Research.com